Sal Scamardo - Founder, Marketing & Distribution Strategies

  Sal Scamardo is the Founder and President of Pulsar Pictures and an Emmy Award -winning entertainment executive whose career spans more than three decades across film, television, music, streaming media, and live events. Recognized for his ability to bridge creativity and commerce, Sal has built a reputation for developing innovative marketing, distribution, and partnership strategies that elevate brands, expand audiences, and unlock new revenue opportunities. Over the course of his career, he has worked with globally recognized artists, brands, and entertainment properties including Cher, Prince, Michael Jordan, NFL Films, Reebok, major Hollywood studios, independent filmmakers, broadcasters, and leading streaming platforms. [

Prior to founding Pulsar Pictures, Sal held senior executive leadership positions with FilmRise, City Lights Pictures, Palm Pictures, PolyGram Video, and CBS/FOX Video, where he led marketing, publicity, programming, distribution, and business development initiatives for a diverse range of entertainment brands and content creators. During his tenure as Vice President of Marketing & Distribution at FilmRise, he spearheaded the initiative that brought Prince: Sign O' The Times to IMAX theaters worldwide, helping establish a new benchmark for event-style concert cinema releases. He also led major campaigns for iconic franchises including Unsolved Mysteries and played a key role in driving audience growth and revenue across theatrical, streaming, television, and digital platforms. 

Throughout his career, Sal has been driven by a passion for storytelling, audience engagement, and creating meaningful connections between content and consumers. Whether launching groundbreaking entertainment properties, securing high-profile sponsorships, negotiating distribution partnerships, or developing innovative release strategies, he has consistently been at the forefront of industry change. Today, he continues to leverage his extensive relationships, entrepreneurial vision, and deep understanding of the global entertainment marketplace to help shape the future of film, television, music, and event-based experiences. 

Specializing in high-value entertainment productions, sales and marketing, Pulsar Pictures develops and delivers impactful projects. Our expertise includes pitching and developing original content, securing global distribution deals and customizing and executing comprehensive end-to-end marketing, PR, social media, and event strategies for new release and reissue films, creator content and streaming television programming.

  Melissa Wohl is a Senior Media Executive with 30+ years of success driving revenue growth through strategic negotiation, sales, marketing, and global content distribution.  She is a recognized industry innovator, having led early, aggressive expansion into streaming and AVOD distribution while much of the industry held back, establishing first-mover advantage and driving significant company growth.

She is known for building and retaining high-performing teams through hands on mentorship and an empowerment driven leadership style, with team members going on to expanded leadership roles across the industry. Proven track record leading commercial organizations with full revenue responsibility across television, film, streaming (AVOD/SVOD/FAST), and digital platforms.   She is skilled at negotiating complex international licensing and distribution agreements, forging strong industry relationships, and executing business development initiatives to capitalize on emerging market opportunities, including early entry into creator content and domestic and international co-production and sales.  She most recently served as EVP, Global Content Sales & Distribution at FilmRise, following senior roles at Content Media/Fireworks, Allumination Filmworks, and Harmony Gold.  Earlier in her career, she was Executive in Charge of Co‑Production at Chicago PBS station WTTW for the acclaimed music series Center Stage, and held director level positions at Hearst Entertainment and Paulist Productions. Known for her deep industry relationships and instinct for the market, Melissa consistently delivers results for partners worldwide.  Melissa is also a member of the International Academy of Television Arts and Sciences and was a Juror this year in the Arts Programming Division.